With regard to increasing brand recognition and cultivating brand loyalty among a clientele, social media platforms have shown to be effective instruments. When used strategically, social media can have a noticeable, quantifiable impact on an organization's bottom line due to its extraordinary development potential. On the other hands, it provides a better opportunity to know about your brand in detail like the entire description, key features of the product, benefits, and other added specifications. It is found to be astonishing that top brands are leveraging social media marketing services to have a unique place in the markets.
Higher the social media Promotion, double the reach and sales….!!!!
In this interesting article, let's have a look over the top trending brands that make use of social media marketing to make their brands gain popularity.
Almost everyone listens to music, which is why Spotify's social media content marketing strategy is so successful. Spotify’s social media campaigns are more impressive that details all the essential features to grab the attention of people. Thereby, the entry of people onto the Spotify platform is found to be increased on a day-to-day basis. Effective social media promotions are the reasons here. Latest song releases, Podcasts, and trending artists songs is all they cover.
National Geographic
Being the most followed brand channel, National Geographic has its popularity among wider audiences. The first non-Instagram brand with over 300 million followers on Instagram was National Geographic. A community of photographers who produce and contribute user-generated content has been successfully established by them with the picturization of alluring visual treat to all. In order to increase reach and educate its sizable audience on significant global topics, National Geographic also collaborates with well-known corporations on social media.
Having millions of subscribers on YouTube, Red Bull showcases its popularity through its brand’s video focussed content that effectively appeals to adventure sports persons. Short documentaries, longer-form videos, and live-streamed events in the domains of gaming, music, car racing, snowboarding, and surfing are all included in the video library. Its extremely effective social strategy has come to be defined by its emphasis on experimental video, as well as its deft branding and strategic alliances.
Owing to their visually stunning video, GoPro has amassed millions of followers across multiple social media platforms. #GoPro is now such a trending hashtag. Action sports and adventure have come to be associated with it. High-quality videos and user-generated material featuring their products make up the majority of the content they post.
Starbucks' social media strategy is widely recognized. Starbucks' success on social media platforms can be attributed to its astute grasp of the medium. Starbucks is adept at attracting and retaining a large and active social media following due to its consistent branding and ongoing communication with followers. Even while Starbucks focuses mostly on one product i.e., delicious coffee, its social media initiatives are anything but narrow-minded.
The initial formula for Oreo's social media campaign has never been too far off. The brand consistently finds methods to highlight its cookies while being creative and purely product-focused. All their social media activities in video formats start attracting millions of followers on various platforms.
The most powerful luxury brand on social media was identified as Chanel. Influencer alliances are one method by which it accomplishes this. In addition to its highly conceptualized advertisements, Chanel uses behind-the-scenes content and brief but educational lessons for its makeup line to encourage audience participation. It has kept up its growth which has helped to maintain audience engagement on social media, especially Instagram.
One segment of retail that's practically suited for social media is furniture and decor. Users can view how the furniture appears in actual homes thanks to user-generated footage, which especially gives Made.com customers more confidence when making expensive online purchases. In the social media page of Made.com, User-generated content is turned into marketing assets by the business through campaigns like "Design Your Happy Place”.
13 million people follow Fenty Beauty on Instagram. Since then, genuine brand loyalty has replaced this hype. The originator of the brand, Rihanna, and several other influencers who share the brand's principles of inclusivity, diversity, and body acceptance are largely responsible for this. One of the most well-liked types of social media content the brand creates is still makeup tutorials.
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